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Item #:
28746969
Identity Designed: The Definitive Guide to Visual Branding, (Hardcover)
Item #:
28746969
XOF 33142
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Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
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Product Details
- Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Art, Music, and Photography |
| Publication date | January, 2019 |
| Pages | 288 |
| Reading level | Professional & Vocational |
| Subgenre | Graphic Arts |
| Series title | No Series |
| Edition | 1 |
| Publisher | Rockport Publishers |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 8.80 x 0.90 x 10.10 Inches (22.4 x 2.3 x 25.7 cm) |
| Assembled product weight | 2.8 lb (1.27 kg) |
| Bisac subject heading | Design |
Product Description
Identity Designed: The Definitive Guide to Visual Branding, (Hardcover)
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Who is the author of Identity Designed?
Answer: The book is written by best-selling writer and renowned designer David Airey. -
Question:
What type of projects are included in the book?
Answer: It includes high-caliber projects from various talented design studios. -
Question:
Is this book beneficial for entrepreneurs?
Answer: Yes, it helps entrepreneurs understand how good design can enhance their business.
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XOF 33142
Order now and get it around Wednesday, October 07
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Features & Benefits
- Ideal for design students, independent designers, and entrepreneurs.
- Written by renowned designer David Airey, a best-selling author.
- Formalizes the process and benefits of brand identity design.
- Includes high-caliber projects from world-class design studios.
- Offers methods for research, strategy, idea generation, and implementation.
- Essential reference for enhancing business through effective design.
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